Our story

About

About

Premium beauty, made more accessible.

Veloura Beauty was created for people who love the feeling of finding something exceptional. We source genuine beauty products from trusted channels, including clearance, overstock and end-of-line ranges, then offer them at prices that make premium feel possible every day.

Our edit is always considered: skincare, makeup, haircare, bath and body, fragrance, and unexpected finds worth adding to your routine.

Our promise to you

Authenticity first. Every item is selected with care and is sold as a genuine product. We work to make the details clear, so you can shop with confidence.

Value without compromise. A brilliant price should not mean a lesser experience. From discovering a product to receiving your order, we aim to make every step feel simple and considered.

Why shop Veloura

  • A thoughtful edit: beauty essentials, everyday favourites and exciting new discoveries in one place.
  • Prices worth celebrating: premium products offered below their recommended retail price wherever possible.
  • Real customer care: a helpful team ready to assist with orders, products, delivery and returns.

Beauty should feel joyful, personal and easy to access. That is the standard we are building at Veloura.

Our company

Veloura Beauty is a trading name of M.L. Trading International Ltd (Company No. 17057788), registered at 95a, High Road, Uxbridge, United Kingdom, UB10 8LB.